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<br>By Allison Lampert<br> |
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<br>LAS VEGAS, Oct 22 (Reuters) - At the world's most significant industry program in Las Vegas high-end jets are enticing purchasers with their smooth silhouettes, [plush cabins](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) - and increasingly, their usage of alternative fuels.<br> |
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<br>Fuel manufacturers and jetmakers are eager to display unique kinds of aviation fuel deemed less harmful to the environment, from used [cooking oil](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) to the clearly less attractive meat waste.<br> |
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<br>Business jet operators, like [airline](https://www.google.com/search?kgmid=/m/0cqd_rb) companies, have acquiesced ecological pressure on aviation and devoted to halving carbon emissions by 2050 [compared](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) to 2005.<br> |
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<br>Their hope is that adopting sustainable fuel to [curb emissions](https://forest500.org/rankings/companies/mission-newenergy-limited) could make company jets more appealing to environmentally mindful purchasers - specifically corporations dealing with questions over [sustainability](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) from shareholders or green project groups.<br> |
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<br>The availability of less polluting private jets could likewise spare the rich and famous the negative publicity experienced by Britain's Prince Harry and his partner Meghan over a current personal jet journey to southern France.<br> |
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<br>Five Gulfstream jets on screen in Las Vegas are using California-produced fuel from inedible beef tallow.<br> |
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<br>The current waste-based fuels include "fats, grease and oils that are byproducts of the food industry," stated Bryan Sherbacow, primary industrial officer of Boston-based [biofuel](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) [manufacturer](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm) World Energy, which produces fuel from meat waste used by Gulfstream.<br> |
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<br>"All of our item is inedible."<br> |
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<br>Some of the other 79 [aircraft](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) on [display](https://www.zoominfo.com/c/mission-newenergy/346542889) are anticipated to be powered by 150,000 gallons of other sustainable fuel mixes anticipated to be pumped at the show.<br> |
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<br>FLIGHT SHAMING<br> |
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<br>Private jets account for less than 0.1% of total yearly carbon emissions globally, however can release, typically, as much as 20 times more carbon emissions per traveler mile than jetliners, according to the London-based personal charter company Victor.<br> |
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<br>Prince Harry has actually defended his occasional use of private jets to ensure his [family's](https://www.crunchbase.com/organization/mission-newenergy) safety, and has stated that on the unusual occasions he does not fly commercially he offsets his emissions.<br> |
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<br>But planemakers state occurrences such as the furore over his schedule have actually included fresh difficulties for an industry currently striving to validate its contribution to cutting business expenses.<br> |
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<br>"Incidents of flight shaming including using personal jets are regrettable when you think about that our industry has provided fuel effectiveness enhancements of 40% over the previous 40 years," said Bombardier Aviation President David Coleal.<br> |
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<br>[Bombardier](https://biodieselmagazine.com/articles/felda-global-buys-missions-kuantan-port-plant-for-11-5-million-9053) thinks increased sustainable fuel usage will assist the market make inroads with corporations and rich buyers. According to market information, billionaires just have a 19% company jet ownership rate.<br> |
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<br>But even an image remodeling - with jets sporting sticker labels like "this aircraft flies on sustainable fuels" and organisers adding alternative fuel pumps for visiting planes - is not likely to please all [critics](https://stocktwits.com/symbol/MNEL) at the Oct 22-24 high-end jet occasion.<br> |
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<br>Environmentalists and some experts stay doubtful that biojetfuels, typically mixed 50-50 with kerosene, will make a significant impact on about [luxury travel](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd).<br> |
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<br>"No quantity of [jatropha curcas](https://www.proactiveinvestors.com.au/ASX:MBT/Mission-NewEnergy-Ltd) or Brazil-nut fuel can make business jets look eco-friendly," stated aviation analyst [Richard Aboulafia](https://www.investing.com/equities/mission-newenergy-ltd-company-profile).<br> |
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<br>Demand from organization jet operators for eco-friendly fuels now far surpasses supply and their interest could drive future production, Sherbacow said.<br> |
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<br>World Energy, which produces 40 million gallons of [biofuel](https://www.investing.com/equities/mission-newenergy-ltd-company-profile) at its California plant, could broaden production up to 150 million gallons by 2022.<br> |
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<br>Corporate charter companies and experts are likewise seeing more interest from customers who wish to buy carbon credits to [offset emissions](https://www.energy-xprt.com/companies/mission-newenergy-limited-36048) from their [flights](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html).<br> |
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<br>Brian Proctor, CEO of Mente Group, a U.S. consultancy, stated emissions played a function in a corporate jet utilization study his business just recently [completed](https://www.proactiveinvestors.co.uk/companies/news/159352/mission-newenergy-debt-free-focused-on-biofuel-joint-venture-60797.html) for a Fortune 500 [business](https://www.sec.gov/Archives/edgar/data/1463471/000165495419013063/R31.htm).<br> |
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<br>"At the end of the day, I believe that cost, cost per hour, variety, speed and performance, that's still the (sales) driver. But I believe people are becoming more conscious of the sustainability of operations and how it affects the planet." (Reporting By Allison Lampert, Editing by Tim Hepher and Alexandra Hudson)<br> |
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